Website Profile : BART
August 25th, 2008
When it comes to public service and government websites, I’ve never been exactly thrilled. However, I came across the official site for BART (Bay Area Rapid Transit) and was pleasantly surprised.
Incorporating a soothing color scheme with modernized layout and functionality this site is a definite step up for transportation websites (compared to my city’s public transport site. Gag!). They use plug-ins from YUI to get some sweet interface effects, which in turn make planning arrivals and departures a snap.
Design-wise, I think the rounded corner box with a steep angle works but is close to being overdone. Luckily, they only use it in the header and the homepage. That design element could easily get abused and turn the site into a train wreck. No pun intended.
Overall I think this site is hip and appealing to a younger audience and is successful in branding BART in a modern way.
Check out BART - Bay Area Rapid Transit »
